In this episode of North of Normal, host Amanda McKeen sits down with Paige Roberts, owner of Tailswag on Main Street in Littleton, for an honest, unfiltered conversation about small business, creativity, and life in the North Country.
Paige shares what it’s really like to build something rooted in love for animals and community, from the quiet, emotional moments customers never see to the unexpected ways her shop has become a place of connection and healing.
The conversation moves easily between business ownership, burnout, boundaries, and finding a rhythm that feels human, offering listeners a thoughtful, grounded look at what it means to grow a business without losing yourself in the process.
